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Westfalenland Fleischwaren GmbH selects ImageID's Visidot Supply Chain Traceability Solution

23/09/2009

                                                                                                          Deutsche version

Major German Meat Supplier Implemented Visidot for Faster and Error Free Shipments

Tel Aviv, Israel — ImageID, a provider of patented, imaging-based traceability solutions, today announced that Westfalenland Fleischwaren GmbH implemented ImageID’s Visidot system to scan all inbound & outbound products.

Westfalenland's parent company, Westfleisch eG, Germany’s No. 3 and Europe’s No. 5 meat-marketer with an output of more than 800.000 tons of meat and meat products in 2008, will also install a first Visidot system in one of it's other facilities for evaluation of future extension of the project within the Westfleisch group.

Westfalenland Fleischwaren ships 600,000 product packages every day. "In order to meet today's ever-tighter deadlines and maintain our high standard of product quality and safety, we were seeking innovative technologies to improve logistics processes and optimize operational efficiency" said Mr. Bernd Karla, Westfalenland's Director of Logistics, "Visidot's unique technology provides the speed and accuracy we need and can be easily implemented with our operation".

Hand held scanning procedure was replaced by a faster and more accurate, fully automated scan-to-stock Visidot Reader, for product arriving from the production line conveyors. Another Visidot gate automatically captures outbound pallets stacked with multiple packages and match the barcode labels data with customer orders, ensuring zero shipping errors. The whole process is completed within seconds. Both applications are fully integrated with Westfalenland Fleischwaren’s ERP system.

Rafi Pilosoph, ImageID's VP Sales and Marketing said: "This is the 5th Visidot installation in the European fresh meat industry and several more are already planned. Shipping errors have stronger impact on profitability in this market, so the ROI of Visidot is quite clear. Also, suppliers seek a smart Supply Chain Traceability solution to comply with the strict European meat traceability regulations and very short lead time".

About Westfalenland Fleischwaren

Westfalenland Fleischwaren is a subsidiary specializing in fresh meat products and meat-based convenience products for self-service sales, within the Westfleisch-Group. With around 500 employees it obtained a turnover of more than €300 million  and a sales volume of over 75.000 tons. In peak periods more than 4 million packages per week leave the production halls. www.westfalenland.de 

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